Outdoor Campaign Launch Checklist

1 · Brief

• One clear goal (launch, admissions, footfall, enquiries)
• Target areas and the routes your customers use
• Campaign dates, including festival or season peaks
• Budget range, including printing and installation
• One phone/WhatsApp number to use everywhere

2 · Sites & media

• Shortlist with photos of each site or route
• Visibility checked: angle, obstructions, lighting at night
• Mix decided (hoarding / auto / roadshow / boards / digital)
• Permissions confirmed for each site in the quote
• Booking dates and start date confirmed in writing

3 · Creative

• Headline of about seven words or fewer
• Letter height checked for viewing distance
• Phone number as the second-largest element
• High contrast, no text over busy photos
• Tamil / English spelling proofread by a native reader
• Print files at correct size and resolution

4 · Install & proof

• Print material suited to the duration and weather
• Dated photo proof of every installation
• Mid-campaign check for damage or obstruction
• Plan for replacement if a board is damaged

5 · Measure

• Ask every caller where they saw you
• Different offer code per channel
• Weekly count of calls, WhatsApps and walk-ins
• Review: keep what worked, cut what didn't