Free guides
Practical advertising advice. No jargon.
What we'd tell you over tea before you spend on hoardings, autos, boards or ads.
How to Plan Hoarding Advertising in Tamil Nadu
A practical guide to planning hoarding ads in Tamil Nadu: choosing sites, sizes, booking duration, festival timing, installation proof and cost drivers.
Read guide Creative · 6 min readBillboard Design Rules That Actually Get Read
Simple billboard and hoarding design rules: short headlines, one message, strong contrast, letter height for viewing distance, Tamil vs English and logos.
Read guide Local · 7 min readAuto Rickshaw Advertising: Back Panels and Roadshows Explained
When to use passenger auto back-panel ads vs auto roadshows, how many autos to book, route planning, panel design, audio scripts and tracking response.
Read guide Budget · 7 min readHow to Budget a Local Outdoor Advertising Campaign
Plan a local outdoor ad budget: start from goals and area, mix hoardings, autos, boards and digital, test then scale, and work out cost per day and CPM.
Read guide Local · 6 min readHow to Choose a Shop Name Board: Flex, ACP, Acrylic or LED
Compare flex, ACP, acrylic and LED glow sign boards on durability, look, night visibility and cost, plus how to measure your frontage and what to write.
Read guide Planning · 6 min readHow to Measure Offline Advertising Results
Track hoardings, autos and boards with unique numbers, QR codes with UTM tags, offer codes, customer questions and before-and-after enquiry counts.
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